Adobe, Standard Chartered Bank HK, and dentsu HK shine at the 2025 Marketing Technology Awards

Singapore – Adobe, Standard Chartered Bank Hong Kong, and dentsu Hong Kong clinched the MarTech, Brand, and Agency of the Year titles, respectively, at the Marketing Technology Awards (MTA) 2025, held on October 15 at the Mandarin Oriental Singapore.

Now in its second year, the MTA continues to celebrate the most innovative brands, agencies, and technology leaders transforming the marketing landscape across Asia-Pacific. The annual event recognises excellence across individual, team, and collaborative categories, highlighting how organisations leverage technology to drive creative, data-led, and customer-centric marketing.

Leading this year’s winners, Adobe took home the MarTech of the Year Grand Prix after securing seven trophies — including four golds for Best Use of Contextual Advertising Tech Platform, Best Use of Customer Experience Platform, Best Use of Data Analytics and Insights Platform, and Best Use of Omni-channel Marketing Platform. The company also earned three silvers for Best Use of Marketing AI Solution, Best Use of Customer Data Platform, and Best Use of AdTech Platform.

Netcore Cloud — the 2024 MarTech of the Year winner — and Google followed closely as runners-up for this year’s MarTech title.

In his speech, Brandon Lee, senior enterprise customer success manager for SEA and Korea at Adobe, said, “This recognition also reflects the dedication our teams put into supporting digital transformation journey across APAC. We’re committed to building not just MarTech of the Year, but campaigns, brand, and CMOs of the year — together.” 

Standard Chartered Bank Hong Kong was named Brand of the Year, emerging at the top of a competitive field, with VivoCity and Danone Indonesia recognised as runners-up.

The bank achieved a milestone haul of 12 trophies, including six golds for Best Use of Omni-channel Marketing Platform, Best Use of Marketing AI Solution, Best Use of Data Analytics and Insights Platform, Best Use of Customer Experience Platform, Best Use of Customer Data Platform, and Best Use of Contextual Advertising Tech Platform. It also took home four silvers and two bronzes across other platform and automation categories.

Snigdha Nandan, executive director and global head of digital marketing at Standard Chartered, one of the esteemed juries for MTA, delivered a short message of gratitude on behalf of the Standard Chartered Hong Kong team for the awards they received.

“We would like to thank all the agency partners who worked together with Standard Chartered Hong Kong — dentsu, Adobe, Hungry Digital, and many more — as well as all the cross-functional teams across the bank and beyond.”

Rounding off the Grand Prix winners, dentsu Hong Kong claimed Agency of the Year, marking another standout performance with a total of 12 trophies. The agency secured six golds across data, AI, and customer experience-driven categories — including Best Use of Omni-channel Marketing Platform, Best Use of Customer Data Platform, and Best Use of Customer Experience Platform — alongside four silvers and two bronzes. 

Hungry Digital was also recognised as runner-up for the Grand Prix Agency category.

Speaking on behalf of dentsu Hong Kong, Ganga Chirravuri, president of product and development, APAC at dentsu, said, “Throughout the evening, it was dentsu Hong Kong showing their progress and innovation in terms of the work they’ve done for their clients.”

“I think I should point out here, on behalf of dentsu Hong Kong, there was a significant amount of innovation in terms of using personalised AI — whether it was in doing a lot of work on the data side or providing innovative solutions,” he added. “Thank you to our clients, especially to Standard Chartered Hong Kong, who worked with us through many of these campaigns that we actually saw.”

Among the most contested categories, the Best Use of Marketing AI Solution (Brand Collaboration) went to Standard Chartered Bank Hong Kong, in partnership with dentsu Hong Kong and Google.

In the Team categories, Woolworths Limited was recognised as Marketing Team of the Year (Brand), while m360 Inc. earned MarTech Product Innovation Team of the Year (MarTech).

The full list of winners can be found HERE.

The judging process was overseen by a distinguished panel of senior marketing leaders, bringing years of industry expertise to ensure the credibility and integrity of the results. Rebecca Newton, chief marketing officer and director of category at eBay Australia, and Anjali Saroj Kalia, AVP of digital excellence at IHH Healthcare, served as heads of jury for the Brand Collaboration categories. Meanwhile, Anurita Chopra, chief marketing officer for the India Subcontinent at Haleon, led the jury for the MarTech and People categories. See the full jury list HERE.

Around 56 unique organisations from across Asia-Pacific attended the gala night.

In his closing remarks, Joven Barceñas, founder and CEO of MARKETECH APAC, said, “to our Marketing Technology Awards honorees, your work proves that technology is more than just tools and data — it’s the bridge that connects brands with people, and ideas with impact. You remind us that innovation thrives when technology serves creativity.”

“As we close this year’s celebration, let’s carry the spirit of tonight forward — to continue empowering, innovating, and leading with purpose. The future of marketing and technology is bright because of every one of you here,” he added. 

Brands, agencies, and martech companies interested in joining the Marketing Technology Awards 2026 may contact [email protected]