Bluewater Technologies Partners with thunder::tech Marketing Agency

Bluewater Technologies Group Inc., a Wixom-based provider of experiential marketing and event technology solutions, has announced a strategic partnership with thunder::tech, a marketing agency headquartered in Cleveland with offices in Detroit, Chicago, and Toledo.

The collaboration is designed to bring together two industry leaders with a shared vision for creating immersive, end-to-end brand experiences that connect physical environments with digital storytelling and measurable engagement.

Founded in 1985, Bluewater delivers experiential moments through live event production, AV integration, LED display solutions, experiential installations, and large-scale system deployments.

With more than 200 employees and a vertically integrated structure, Bluewater says it provides a “seamless journey from concept to execution,” including strategic ideation, scenic fabrication, custom activations, installation, and digital content creation. Its work spans multiple sectors — sports and entertainment, automotive, health care, consumer goods, and technology.

An integrated marketing agency with capabilities in brand strategy, digital experiences, creative campaigns, media, and integrated communications, thunder::tech says it selected Bluewater as a partner to expand its offerings into live and experiential activations.

Bluewater’s production expertise, national reach, and experience-driven approach offer a direct complement to thunder::tech’s strengths in marketing performance, digital storytelling, and audience engagement.

Local examples of Bluewater’s work can be seen during the holiday season in the glowing forests of Glenlore Trails’ Aurora — Winter Wizards in Commerce Township, in Wild Lights at the Detroit Zoo in Royal Oak, Santa’s Flight Academy at Great Lakes Crossing and Twelve Oaks Mall, Santa’s Magic Mailbox at Decked Out Detroit, and the Winter at the Station at Michigan Central with a fully interactive digital mural and immersive LED innovation room.

Together, Bluewater and thunder::tech are expected to provide clients with a unified solution that moves from initial creative ideation through physical activation, and into digital amplification and sustained momentum.

The collaboration is said to allow both organizations to fill strategic gaps in the market by offering brands a more complete and cohesive approach to experiential and integrated marketing.

There are opportunities for crossover, particularly in sectors where Bluewater maintains deep ties such as sports and entertainment, financial services, and event production; areas that align with thunder::tech’s growth priorities.

Likewise, thunder::tech’s established presence in Ohio and surrounding regions provides Bluewater with an expanded geographic reach and new opportunities to support clients in the Midwest. The companies also highlight a shared entrepreneurial culture and collaborative mindset, enabling joint ideation, co-marketing, and combined project execution across a wide range of scopes, from $10,000 concepting engagements to large-scale $500,000+ installations and integrated campaigns.

Through the partnership, thunder::tech is expected to broaden its ability to support clients with physical and experiential activations, enhancing its already diverse portfolio of marketing services. Bluewater, in turn, gains a strategic partner to help elevate its story, strengthen its marketing presence, and pursue opportunities where integrated communications and digital amplification are key components of RFP requirements.

For more information about Bluewater Technologies, visit bluewatertech.com. To learn more about thunder::tech visit thundertech.com.