Kuala Lumpur, Malaysia – dentsu Malaysia has appointed Nick Drew as managing partner, data & tech, expanding its leadership in data, technology and media integration.
In his new role, Drew will lead dentsu Malaysia’s Data & Tech practice, with a focus on strengthening integrated data, technology and media solutions aimed at delivering measurable business outcomes for clients. He will report to Bala Pomaleh, CEO, Media, dentsu Malaysia.
Drew brings more than 25 years of experience in the digital industry, with a background spanning data strategy, marketing technology, media platforms and digital acceleration across regional and global markets. His experience includes building and managing strategic partnerships across platforms, publishers and technology partners, as well as working across the media and advertising technology stack, including data activation, audience strategy and performance optimisation.
Prior to joining dentsu Malaysia, Drew spent close to a decade at Google Malaysia, where he served as Sector Lead and Agency Lead, focusing on platform strategy, data-driven growth and large-scale digital ecosystems. He has also held the role of Managing Director at Starcom, overseeing integrated media, data and technology operations across complex client portfolios.
Commenting on the appointment, Audrey Chong, CEO of dentsu Malaysia, said, “Data and technology are central to how brands grow, connect and create value in today’s market. Nick brings a rare combination of deep platform expertise, regional leadership experience and a genuinely people-first philosophy. His appointment reflects our commitment to building a data and tech practice that is not only future-ready, but grounded in empathy, collaboration and long-term impact for our clients and our people.”
Meanwhile, Drew said he was drawn to dentsu’s approach to technology and its role in business growth in Malaysia. “What drew me to dentsu is its belief that technology should serve people, not the other way around. Malaysia is at a pivotal moment in its digital maturity, and there is a real opportunity to build ecosystems that are resilient, ethical and commercially meaningful,” he said.
He concluded, “I am excited to work with the team to help brands unlock the full value of data and technology, while creating an environment where individuals feel empowered to do the best work of their careers.”
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